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Jesper Falkheimer

Professor

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Expanding the Scope of Strategic Communication : Towards a Holistic Understanding of Organizational Complexity

Författare

  • Mats Heide
  • Sara von Platen
  • Charlotte Simonsson
  • Jesper Falkheimer

Summary, in English

The purpose of this article is to contribute to the discussion concerning the present position and future directions of strategic communication by look- ing into the past and offering some proposals and a vision of how to develop and advance the field further. Research in strategic communication has mostly focused on communication professionals working in commu- nication departments or agencies as primary agents of communication. However, this reflects a limited comprehension of organizations. The article addresses the need to focus not only on communicators, but also on managers and coworkers as key actors when trying to understand and theorize the practice of strategic communication.

Avdelning/ar

  • Institutionen för strategisk kommunikation

Publiceringsår

2018-08-13

Språk

Engelska

Sidor

452-468

Publikation/Tidskrift/Serie

International Journal of Strategic Communication

Volym

12

Issue

4

Dokumenttyp

Artikel i tidskrift

Förlag

Taylor & Francis

Ämne

  • Communication Studies

Aktiv

Published

ISBN/ISSN/Övrigt

  • ISSN: 1553-1198